The digital world can be very vast with all the different platforms, marketing strategies, technology advancements, and terms used. Being in it has also changed the way businesses operate and how marketing is being done. With a more upscale type of marketing, going digital has made some good benefits to businesses in this modern age. It’s also pretty much obvious that the digital world evolves fast, and there are a lot of things that need to be explored and learned, which is why businesses need to step up their game and be on the lookout for possible tactics and strategies that they can use to improve their marketing efforts.
Now, speaking of marketing efforts and strategies… Let’s talk about digital PR.
What is digital PR?
Digital PR is a marketing strategy that businesses use to enhance their online presence. Whether you have encountered this term or not, it’s certain that you’re already familiar with influencers and bloggers, as they are very much rampant these days. Digital PR highlights new trends in social media marketing, SEO, content marketing, and other forms of digital marketing, mixing it with the best of traditional PR.
What is the difference between digital PR and digital marketing?
Digital PR and digital marketing may appear very similar to one another and may even be used interchangeably at first, but they cover different aspects as the former is a tactic that marketers use to increase online presence, while the latter is an umbrella term used to encapsulate the various online marketing services making use of digital technologies that enable different businesses to reach the right audience and increase conversion rates. Basically, digital marketing focuses on a more interactive, highly-targeted, and measurable way of marketing and digital PR is a part of that marketing.
How does digital PR help businesses?
Since digital PR involves quite a wide and good array of digital strategies to enhance a client’s online presence, it is also seen as an effective way to build a better brand identity for businesses, especially those that are still starting and haven’t yet established much online niche.
To enlighten you on how digital PR helps businesses, we’ll be sharing more about its benefits:
1. Widens Audience Reach
In establishing your brand’s online presence, it’s important to have a good audience reach. Digital PR helps you widen your reach by making your content accessible to customers and influencers, as well as social media platforms. With your content made more accessible, you are given the chance to share your content with a larger crowd or to a wider circle of influence.
2. Increases Website Traffic
Website traffic is important for every business in this digital age because it helps with conversion rates, enhances lead generation, and establishes brand identity. Using digital PR, you can gain not only short-term traffic but also long-term traffic for your business online. One of the ways to increase website traffic is to use relevant keywords, create landing pages, and include links from reputable sources that already have more established traffic. So when your brand is frequently mentioned on different platforms and online content such as blogs or news articles, and the more you provide appropriate landing pages for your brand, you’ll be able to get more people to visit your website, thus leading to the increase in your website traffic.
You can also read: 6 Different Types of Website Traffic You Need to Know About
3. Improves Lead and Sales Generation
With digital PR as your strategy, you have the chance to present your brand in front of highly interested target customers. This means that doing this helps you connect with the right people, and when you connect with the right customers, you’ll avoid wasted time, money, and resources because you’ll be able to drive quality leads; hence, resulting in the improvement of your lead and sales generation.
4. Establishes Better Brand Awareness and Credibility
Digital PR is a strategy that works on building up the online presence of businesses, so it’s a great way to establish brand awareness and credibility as well. It provides you with the right platforms to promote your brand, ensuring that you get to have a positive impact on your target audience.
5. Enhances Search Engine Rankings
It can be difficult to rank in search engines, especially when you don’t have the right tools or strategies to keep good website traffic flowing. To be precise, search engines like Google don’t actually use domain authority as the main deciding factor that will help your website rank, which is why it’s not considered a metric to improve your ranking in the SERPs. Although, domain authority makes a credible indicator of assessing the performance of your website. That’s why when you utilize effective campaigns and include authoritative backlinks from quality external websites, you’ll be able to drive a good domain authority. When your website is seen as authoritative, it improves your search engine rankings in the long run.