Why do you need a website maintenance?
A website that is not maintained will quickly become outdated on a code / software level, it can also have an effect on your visitors’ experience with broken links, slow page loading times, and dated content giving the impression of a business not paying attention to its customer experience. Just like your computer, technology and the environment in which it works within are changing so quickly, which means your new website can become outdated quicker than you think. Without proper maintenance your website will slowly gain new problems over time. You may need to upgrade the website code work and/or database tables for bug fixes and security reasons.
Prevention is better than cure, a website is a tool for you to inform and promote. It is an investment. With regular promotion and maintenance, your website shelf-life can be greatly increased over that of an un-kept site… therefore increasing the return on your investment!