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Urban Concepts
Wazile helped the company grow by delivering a fully optimized website, strategic marketing across search engines, social media, and paid ads, along with reliable web hosting for seamless performance.
Urban Concepts
We helped them with
Project Details
The company faced several challenges including an outdated and underperforming website, low visibility on search engines, inconsistent social media presence, and unreliable web hosting that caused frequent downtime. Additionally, they struggled to generate quality leads through digital ads and lacked a cohesive online marketing strategy.
Wazile addressed these issues by redesigning the website for improved user experience and mobile responsiveness, implementing SEO strategies to boost search engine rankings, and managing targeted ad campaigns that increased lead generation. A consistent and engaging social media strategy was rolled out to build brand awareness and drive traffic, while a stable, high-performance web hosting solution was provided to ensure the website stayed fast and accessible at all times.
The Challenge:
Urban Concepts is a lifestyle furniture store that sells modern and luxurious furniture pieces while maintaining its affordability. They have been in business since 1997, with numerous branches all over the Metro. However, their brand and online presence did not reflect the beautiful furniture pieces they had to offer. Their branding was inconsistent and their website was outdated. They had very little online presence, getting little or no buzz on their furniture. They enlisted the branding services, website makeover, and digital marketing packages of Wazile.
The Initiatives:
While we did not want to stray away from their previous color palette, we locked in on 2 shades of yellow, black and gray. The color combination balances the yellows’ cheerfulness and youthfulness with the black’s luxuriousness and power. We aimed for consistency in all the marketing collaterals, both online and offline. This is the first step of re-establishing their identity in the market.
We switched to the WordPress platform and did an entire website make-over. The new branding was carried out throughout the whole site. We incorporated and brighter visuals, different furniture views, and improved the whole order process. It’s also mobile-responsive, giving seamless views regardless of the device used. In July 2016, the new Urban Concepts website was launched.
As part of improving Urban Concepts’ brand identity and online presence, we handle their Social Media Marketing. In the performance data that we gathered from the 3rd year up to the 4th year of Urban Concepts’ SMM campaign with us, their reach made an increase of 123.63% and their engagement increased by 120.14%, while their likes/follows grew by 99.65%. In the 4th year up to the 5th year, their reach and engagement made a percentage difference, with the former having 18.45% and the latter having 8.43%, while the likes/follows increased by 38.51%.
The following data indicate the gradual yet significant increase of Urban Concepts’ audience reach and engagement over the years, hence, the improvement of their brand awareness and online presence.
On top of the SMM of Urban Concepts, we are also helping them with their SEO or Search Engine Optimization. We gathered data that shows the percentage of increase of their organic search, users, and page views, emphasizing their SEO performance from the 1st year up to the 5th year of their SEO campaign with us.
The 1st year up to the 2nd year shows that their organic search increased by 56.27% and their users made an increase of 73.66%, while their page views increased by 83.85%. In the 3rd and 4th year, their organic search made an increase of 69.28%, and their users increased by 94.56%, while their page views increased by 178.23%, expressing a gradual yet constant increase in the percentage from the starting year up to the 4th year. Moreover, in the 4th year up to the 5th year, a percentage difference was seen in all the three factors, with organic search having 21.55% and users having 11.20%, while page views having 10.19%.
All the data presented exhibits the effectiveness of the SEO campaign which was tailored to the marketing needs of Urban Concepts.
Definitely. Each case study is based on real client work and includes actual data, screenshots, and performance metrics. Many are supported by client testimonials or verified reviews online.
All our web design and digital marketing solutions are customized. Whether it’s a brand-new website, a site revamp, or a multi-channel marketing campaign, we build strategies that align with your business goals and audience behavior.
It depends on the scope. A simple website can take 2–4 weeks, while larger projects (e.g., e-commerce, custom features, SEO campaigns) may take 6–12 weeks or more. We’ll give you a clear timeline after our initial consultation.
We offer flexible pricing depending on your project needs and goals. After discussing your requirements, we’ll provide a transparent quote and timeline. We also offer bundled services for businesses looking for web design and digital marketing together. Request a quote today.
We’re results-driven and transparent. Our case studies prove that we don’t just design pretty websites—we create experiences that convert. We also keep communication clear and collaborative throughout the process.
Absolutely! If something in our case studies or past work resonates with you, we can draw inspiration from it and adapt it to your brand's identity and goals.
Here’s a quick overview:
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- Discovery Call – We understand your business, goals, and pain points. Schedule a meeting today.
- Proposal & Strategy – We present a tailored plan and cost estimate.
- Design & Development / Campaign Setup – We execute and keep you updated.
- Review & Launch – We go live after your full approval.
- Support & Optimization – We offer post-launch maintenance or monthly marketing services.
Our case studies showcase real results we’ve achieved for clients across different industries. We focus on measurable outcomes, such as increased website traffic, better conversions, and improved ROI. If you see results similar to what you’re aiming for, there’s a strong chance we can help your business too.
Yes! We offer website maintenance, SEO, PPC, social media management, content creation, and more. Many of our clients continue working with us long-term to grow their online presence.
Our case studies showcase real results we’ve achieved for clients across different industries. We focus on measurable outcomes, such as increased website traffic, better conversions, and improved ROI. If you see results similar to what you’re aiming for, there’s a strong chance we can help your business too.
Social Media Marketing
We did a complete overhaul in their posting guidelines, the tone and voice, and photos to post to ensure that their lifestyle branding is carried out even in the online world. We made sure that their branding now has a voice, which is relatable to their target market. It’s easier and faster now to communicate with the brand and the people behind it. Their online marketing initiatives took flight early 2017. The results:
To date, branding and online marketing efforts are still ongoing for Urban Concepts. We can only look forward to tremendous positive results in the future. You, too, can build and achieve a thriving online business. Talk to us and let’s start your online empire now.