BRANDING & IDENTITY DESIGN

Making a brand sounds easy, but what about making it work? Branding companies has worked with different clients and the advantage of that is they already know what can make them stand out from the competition. They won’t just repeat the same approach they have given to their other clients. Whereas to in-house, it could eat up your time when you have to think of an effective way of connect with your customers rather than just focusing on running your business.

Branding companies or companies that offer branding as their service are the ones that are reliable, credible and has years of experience and expertise. These companies or agencies has a team that helps them build up your brand. With diversified ideas from each in that team, creates a unified result that is guaranteed to make your brand stand out from the competition. Compared to freelance, only one person is working out everything for you. Their ideas may be repetitive and what’s worse, you might end up with the same approach, look or feel with their other clients!

It can benefit businesses in so many ways, such as customer loyalty, credibility and an identity and image. These benefits allows your business to be recognized by consumers. This creates an emotional connection between your brand and the consumers.

The purpose of branding is to create a name, symbol or design that differentiates you from the competition. It doesn’t end in just that—BRANDING is most likely developed to create a connection to consumers.

It gives your business a face, similar to faces, it creates a repetitive impression to your audience whereas they can recognize your business. Branding works on how people perceive your business. It differentiates what your business offers from your competitors creating a unique identity of your product or service.

Advertising is a form of marketing communication to persuade an audience. While branding is anything that helps get potential buyers to remain loyal to your product such as the logo, symbol, name or design. Advertising is like a person coming up to you and say that their product is good. While in branding, YOU will be the one approaching the product then buy it because you, yourself know that it’s good.