WooCommerce: Is it Better Than Shopify?

Posted on: July 12th, 2018 by Patricia Besana
shopify vs woocommerce

When it comes to finding an effective e-Commerce website, some of us may have two choices in mind, WooCommerce vs Shopify? There may be a lot of options out there, but these are two of the most popular e-commerce sites on the web. You might be starting a small business or creating an e-commerce site […]

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Website or Mobile App: What to Choose?

Posted on: June 29th, 2018 by Patricia Besana
website or mobile app

Should you build a website or a mobile app? Usually, mobile apps are being done after a website but there are others that would prefer the one rather the other. It’s like choosing if you are going to take the freeway or toll road. Building a website or mobile app could take you from weeks […]

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Dark Patterns: Website Tricks that Manipulates Users

Posted on: June 20th, 2018 by Patricia Besana
dark patterns

When downloading something off the internet, have you ever clicked on a download button that turned out to be an ad and led you to another site? If yes, then you’ve been victimized by a dark pattern. Dark patterns are elements of manipulative interface designed to trick users into taking action that they may have […]

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WordPress: Is it Better Than Wix?

Posted on: June 5th, 2018 by Patricia Besana
wordpress vs wix

People can easily create a website nowadays. With different platforms to choose from, they can simply build their blogs or even an e-commerce store with website builders that can help them generate it in just a few clicks. If you want it more personalized, you have to consider a few things. One would be which […]

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How to Make an Effective Call-to-Action for Your Website

Posted on: May 30th, 2018 by Patricia Besana
call to action button

You want people to do something once they land on your website. It may be them viewing your content or looking at your services but what’s the best thing that they can do is to fill up that form that you have on your website called Call-to-Action. This could be the user allowing you to […]

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6 Instagram Marketing Tips That Will Get You Great Results

Posted on: May 21st, 2018 by Patricia Besana
instagram marketing tips

Instagram has turned into one of the most popular and engaging social application for many. It has over 8 million users using the application and has proven to become a social media platform for not just for personal use but for businesses as well. There are about 80 million photos uploaded every single day through […]

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3 Ways Digital Marketing Has Changed in 2018

Posted on: May 18th, 2018 by Patricia Besana
social media

Different social media sites such as Facebook, Twitter and Instagram continue to grow their platforms in order to be up to date and for digital marketing or e-commerce. Business owners are ensuring to be updated with the upgrades on each platform to know what’s new to engage with their number of following or potential consumers. […]

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The Secret to a High-Converting Website

Posted on: April 6th, 2018 by Patricia Besana
secret high converting website

Every website’s ultimate goal is to convert visitor leads into clients. Have you ever thought what do websites do to achieve being one of the highest converting sites? Companies have different structure approaches towards conversion optimization. The answer to the secret is simple. Give the customers what they want. It is about the customers as […]

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Branding: The New Advertising

Posted on: March 30th, 2018 by Patricia Besana
branding

Branding and advertising are two different types of marketing strategies. Some people think that advertising is tactical while branding is strategic. These two works closely together and both only has one goal, to persuade an audience in availing your product or service. But in today’s time, why can branding be the new advertising? Let’s find […]

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Is It Time for You to Rebrand Your Company?

Posted on: March 29th, 2018 by Tisha Jaranilla

Rebranding your company… what a daunting task, right? While it seems so much easier to stick with what we have been using for so many years, change is inevitable. The nature of the market place constantly changes so at some point, a company or a business will really have to rebrand itself.. Rebranding doesn’t always […]

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