If you’re a business owner in the Philippines looking to market your products or services on Facebook, you might be wondering, “how much does Facebook marketing cost in the Philippines?” The answer to this question can vary depending on a number of factors, which we will be breaking down in this blog to help you get a better understanding of how much Facebook marketing costs and what you can expect to pay. 

Related: Why Facebook is Important for Businesses in the Philippines

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Facebook Advertising Costs in the Philippines

When it comes to Facebook Ads, there are two main metrics that are typically used to determine how much you will need to pay: cost per click (CPC) and cost per mile (CPM). 

CPC ads charge you each time someone clicks on your ad, while CPM ads charge you for every one thousand impressions of a digital ad. The cost of each ad will depend on a number of factors, such as your target audience, your ad’s relevance and engagement, and the competition for ad space in your industry.

Average CPC for Facebook Ads ₱103 ($1.86)
Average CPM or Cost for Every Thousand Impressions₱751 ($13.57)

Other marketing metrics that can affect the cost of Facebook Ads, include: CPA and CPL.

CPA stands for cost per acquisition, which refers to the metric used in Facebook advertising to measure the cost of a specific action, such as a click, conversion, or app install. It allows businesses to track the effectiveness of their ads and optimize their campaigns for better results. On the other hand, CPL, or cost per lead, calculates the cost of generating a new lead in Facebook ads.

Average CPA for Facebook Ads₱1,089 ($19.68)
Average CPL for Facebook Ads₱497 ($8.99)

The good thing about Facebook Ads is that you can be the one to set your budget, so it’s ideal even for small businesses. Your ads are not in vain because it helps show them to the right audience through the their demographics, interests, and location

However, do keep in mind that the higher the allotted budget is, the wider audience you will be able to reach. You will still be able to reach a good number of people even with a small budget, of course. But do expect that it’s going to be a slow start at first. 

Note: Costs may vary depending on various factors, such as the industry that your business belongs to, your campaign goals, and your bidding models. 

Monthly Cost of Facebook Advertising in the Philippines

With 80.30 million Filipinos using Facebook, it’s no surprise that businesses flock to market their products and services on this platform. Hence why it’s also apparent that they invest a good amount of money on Facebook Ads. 

Average Facebook Ad Cost Per Month ₱11,073 – ₱44,293 / mo. ($200 – $800 / mo.)

The average amount shown above is what businesses typically spend on Facebook Ads per month. Consider that the costs reflected above depend on the company size and their budget.

Factors that Affect Facebook Advertising Costs in the Philippines

Audience Size

The larger your audience, the more you’ll likely pay for your ads. This is because there is more competition for ad space, and Facebook will charge you more to reach a larger audience.

Ad Format

The cost of your ad will also depend on the format you choose. For example, video ads tend to be more expensive than image ads, as they require more resources to create and promote.

Bidding Strategy

Facebook’s auction system allows advertisers to bid on ad space, and the highest bidder wins. Your bidding strategy can greatly impact the cost of your ads, as you may end up paying more if you bid too aggressively.

Relevance Score

Facebook uses a relevance score to determine how well your ad matches the interests of your target audience. The higher your relevance score, the less you’ll likely pay for your ads, as Facebook will reward you for creating content that resonates with your audience.


The cost of Facebook ads can also vary depending on the time of year. For example, during the holiday season, advertisers may need to pay more to reach their audience due to increased competition.

A Facebook marketing campaign can be tailored to achieve a variety of goals, depending on the needs of the business. Through developing a clear strategy, utilizing the right tools and tactics, any business can create an effective Facebook marketing campaign that can help them reach their target audience and achieve their objectives.

In need of Facebook marketing services for your business? Contact us today, and we’ll be glad to assist you!