Staying relevant in the online marketplace is not an easy task to do. It requires thorough planning and strategizing for the best approach that will work for your target market. Increasing your sales and improving brand awareness doesn’t end at getting your customers to purchase from your business and interact with you one or few times — there has to be real engagement because that’s how you’ll gain more loyal customers in the long run. Remarketing is a fine tactic that marketers use to re-engage with audiences or retarget those who have already interacted with their brand. This approach utilizes targeted ads and follow-up emails that will encourage your customers to push through with the desired action that can potentially lead them to conversion.
If you’re looking for ways to stay relevant in the online marketplace, we’ve got some tips that can help you with that, so stay with us and continue reading!
1. Come Up With Engaging and Creative Clickable Messages
Knowing how to engage with your target audience using creative messages or statements is a must if you want to make an impact on them. You can easily be overshadowed by other competitors if you don’t step up your game. When planning your remarketing campaigns, do keep in mind that the most ideal campaigns shouldn’t be overly designed — instead, you should maintain a minimalist yet the perceptible design that contains a striking message. This way, you’ll be able to catch your audience’s attention without having too much visual interference. Your message should be concise, relevant, and of course, striking, so your audience will most likely be able to keep your brand in mind.
Pay attention to coherence as well as the size of the design because it will contribute to the overall effectiveness of your message. Apply bold colors, utilize eye-catching images, and place large clickable buttons because it will help catch your customers’ attention. Visuals play a big part in drawing attention, so you have to be smart in designing them. See to it that your retargeted messages are relevant and interesting because if not, it can affect the effectiveness of your campaign.
2. Try A/B Testing on What Types of Ads Will Work
A/B testing is a process that allows you to compare two or more versions of a variable, such as a web page or an app against each other to decide which one of them works better. This experiment involves showing a random page of the variants and statistical analysis as bases for the decision. Now the good thing about remarketing is that it enables you to test the effectiveness of your campaigns and change the elements of the results you receive. A/B testing also provides you with insights tools that will assist you in understanding the behavior and preferences of your target audience. You can use the insights you gathered in this experiment in other digital marketing campaigns you’ll set out apart from your remarketing strategy. Take note as well of how much you want your conversion rate to improve.
3. Segment Your Market Audience
When you’re planning for a marketing strategy, it’s important to consider that your customers or website visitors are different from one another. So it’s never advisable to keep showing them the same ads over and over again because some of them respond differently compared to others. Segmenting your audience, especially with remarketing, helps you know and understand your audience’s behavior on your site. Aside from the demographics such as age, gender, and parental status, you can segment your audience and refine your retargeted messages based on the users’ behavior — and this includes:
- Specific website pages visited
- The number of pages visited
- Conversion pages visited
- Shopping cart status
- Social media activity
4. Don’t Overwhelm Your Audience With Ads
Basically, when you remarket to previous customers you’ve interacted with, you want them to keep choosing your brand every time. So you would think that showing persistent ads to them would be the best idea to help them remember your brand, but in reality, it’s not. When you’re remarketing, you shouldn’t overwhelm them with ads because it creates a negative impression. Instead of bombarding them with ads, try to limit the frequency of your ads and you can expect improved results for your next remarketing campaign. You can also set the frequency of your ads, so it will show up when they need to without you overdoing it.
5. Utilize Upsell Opportunities
If you’re remarketing to a customer or a user, that means they’ve previously interacted with your brand and they’ve made the effort to respond positively to you — hence, the more the reason you should utilize your upsell opportunities. Upselling is a sales strategy that companies use to encourage a customer to purchase a product or service at a higher price than the originally intended price. Doing this helps increase revenue by up to 43%, enables the customer to completely utilize a product or service, and enhances customer retention.
6. Make Your Ads Sound Urgent to Your Customers
Remarketing provides you with an opportunity to increase conversion rates, so you would want to encourage them to take prompt action. To be able to do this, you have to make your ads sound urgent to your customers. Why? If your ads don’t sound that urgent, your customers will think that it’s not really a must for them to buy from your business and that they have more time to think it through. When this happens, you won’t see that much improvement in terms of your conversion rates, and your remarketing campaign wouldn’t have that much impact.
By being clear and making your ads sound more urgent, you’ll most likely be able to encourage your customers to proceed with a purchase. It’s like telling them that they wouldn’t want to miss out on this great deal. You can include phrases such as “Last few stocks, so buy now” “It’s a limited offer, so don’t miss out!” or “Get yours now before you miss the chance!” Creating phrases like these helps your target audience keep you on top of their minds and make them want to push through with a purchase because they wouldn’t want to wait for another time to purchase something from your brand.
7. Design Ads That Represent Your Brand
Since there are many other businesses out there that market the same products and services as yours, you have to find a way to stand out so that your target audience will be able to recognize your brand. Think of it this way: if your target audience is familiar with your brand, they will, in all probability, choose your brand over other competitors. Of course, you also have to make sure that you were able to deliver quality products and services to them in previous transactions as it will also be a determining factor whether they will trust your brand or not.
See to it that you incorporate colors relevant to your brand’s color scheme as this helps with brand recognition and familiarity. Your ads should represent your business because it will appear more authentic and you can expect a better outcome even with your social media marketing
Whether it’s traditional or digital marketing, there’s no one-size-fits-all approach to how you’ll be able to reach the results you expect from your business. It’s always a series of trials and errors before you come up with a mix that actually suits your brand and customers. Fortunately, you have marketing strategies and processes such as remarketing that enable you to stay relevant and be on top of the minds of your target audience. But needless to say, it has to be done right first before it delivers good results.
We hope that the tips listed above will help you get started and be well on your way to creating an effective remarketing campaign that will enhance your conversion rates, brand awareness, and sales.