Every website’s ultimate goal is to convert visitor leads into clients. Have you ever thought what do websites do to achieve being one of the highest converting sites? Companies have different structure approaches towards conversion optimization.
The answer to the secret is simple. Give the customers what they want. It is about the customers as they are focused on their own needs. But how do you give them what they want? We’ll break that down to you below.
1. Easy to Browse
You have to make everything on your website easy to search or browse. Don’t give your customers a hard time looking for what they need. Show them what you offer, give them what they need. You can do options such as making similar product recommendations, a call-to-action button, product ratings, reviews and an overview of what’s in their cart.
2. An Attractive Design
Our websites are like people, first impressions last. Show your potential customers that you are serious about your business therefore it is a great idea to make your web design look professional. Research shows that first impressions are 94% design related! Make sure you are ready with your website’s design to give a good first impression to your customer.
Imagine if you were in an e-Commerce business and your site is down for an hour. That’s one thing you never want to happen as you might lose a lot of leads or potential clients.
Your website needs to be well-maintained to run optimally and avoid issues especially in security. It is important to make sure that your website is up to date too and don’t forget to add updated security to keep the hackers out! Know more about the Price of an Unmaintained Website.
4. Goal Driven
Keep in mind that you are trying to get your visitors to a specific goal on your website. What are those goals? It may be getting your visitors to sign up for a free trial or filling in your contact form. But do you know there is a really easy way for that? It’s called call to action.
It can be located on the header, sidebar or even your entire homepage. When your visitor clicks on it and fills up the form, it gives you direct access to the inbox of the people who have given you permission to contact them via e-mail. If your website happens to be down, you get to contact your customers through their e-mail right away. Easy as that!
5. Customer Centric
Place your customer at the center of everything that you do or do everything with the customer in mind. High-converting websites focuses on the customer as they talk directly to them by using you instead of we since this is all about the customer and all for them. Tell them more about what they can benefit from your service or product not just telling them the features of it.
The secret to a high-converting website is simple. You just have to pay attention to what your customer sees as soon as they look at your site. Give your customers a good first impression by giving them a unique and user-friendly experience.
Need help on making a high-converting website? Contact us today!