If you’re planning to start an online business in the Philippines, Shopify is a platform that you should definitely consider. Shopify is a popular ecommerce platform that allows entrepreneurs to create their own online store and sell their products and services online. So in this blog post, we’ll discuss what you need to know about Shopify Philippines.
What is Shopify?
Shopify is an ecommerce platform that enables you to create an online store to sell your products and services. It provides a user-friendly interface, powerful tools, and reliable support that helps you to build and manage your online store easily.
What Does Shopify Do?
If you’re a newbie or not yet familiar with what Shopify does, here’s a quick rundown for you:
- It provides a cloud-based ecommerce platform
- It offers web hosting and domain registration
- It has customizable templates for creating a unique and professional-looking online store
- It offers payment processing services for accepting payments from customers
- It comes with shipping integration services for managing the shipping process
- It offers various marketing tools, including social media integration, email marketing, and SEO optimization
- It has a user-friendly interface and drag-and-drop website builder for customizing your store’s design and layout without the need for any coding knowledge
- It offers a wide range of app integrations to enhance the functionality of your store, including apps for inventory management, social media marketing, email marketing, and customer support
- It offers different pricing plans to suit different business needs, from basic plans for new businesses to advanced plans for established businesses with high-volume sales.
Why Should You Choose Shopify?
There are several reasons why you should choose Shopify. But these are some of the most notable reasons to keep in mind:
- Shopify is easy to use — even if you don’t have any technical skills.
- Shopify offers a wide range of features and tools that help you to create and manage your online store effectively.
- Shopify provides reliable support and customer service to help with any issues or concerns you may have.
How to Set Up a Shopify Store in the Philippines
1. Choose a Niche
Before setting up your Shopify store, you need to choose a niche that you want to focus on. This could be anything from fashion and beauty to electronics and gadgets. Choose a niche that you are passionate about and has demand (or at least has a potential for demand) in the Philippines.
2. Register Your Business
To operate a business in the Philippines, you need to register your business with the Department of Trade and Industry (DTI), Bureau of Internal Revenue (BIR), or the Securities and Exchange Commission (SEC), depending on your business structure. This will give you the necessary permits and licenses to operate your business legally.
3. Choose a domain name
Your domain name is the address of your online store, so choose a name that is easy to remember and represents your brand. You can purchase a domain name through Shopify or a third-party domain registrar.
4. Customize Your Theme
Choose a theme that suits your niche and customize it to represent your brand. You can choose from free and paid themes in the Shopify Theme Store or hire a Shopify web designer to create a custom theme for you.
5. Add products
Add your products to your Shopify store and optimize them for search engines by adding relevant keywords and descriptions that your target audience will most likely be searching for online. You can also use high-quality product images and videos to showcase your products.
6. Set Up Payment and Shipping Options
Choose payment and shipping options that are popular in the Philippines. Shopify supports a variety of payment gateways, including credit and debit cards, e-wallets, and bank transfers. You can also set up shipping rates for local and international customers.
7. Launch Your Store
Once you have set up your store, you can launch it and start promoting it on social media, search engines, and other marketing channels. You can also use analytics tools to track your sales and customer behavior.
Selling Online in the Philippines
If you’re planning to sell online in the Philippines, it’s important to understand the local market and consumer behavior. Here are some simple tips to help you as you start selling online in the Philippines:
Offer Cash on Delivery
While there are various ways to pay online, some customers still opt for cash on delivery as a payment method in the Philippines, so it’s best to offer this as one of the payment methods. Doing so can help you increase sales since you’ll prevent customers (who opt to pay cash on delivery) from pulling out.
Localize Your Store
Customize your store to suit the local market by using Filipino language and including Filipino products in your inventory. This makes your brand feel more familiar and relatable to your customers.
Promote Your Store on Social Media
Social media is a popular marketing channel in the Philippines, which is also why social media marketing plays a significant role in growing businesses in the Philippines, especially small businesses. Promoting your store on Facebook, Instagram, TikTok and other social media platforms can help you to reach a wider audience and at the same time, give you the liberty to choose or target the right audience you want to market your products and services to.
Shopify Payment Gateways in the Philippines
Payment gateways are an essential component of any ecommerce store, as they allow businesses to securely process online transactions. Here are some of the best payment gateways available for Shopify users in the Philippines:
One of the most popular payment gateways in the world, PayPal, is a trusted and secure option for businesses of all sizes. Shopify integrates with PayPal, allowing businesses to easily accept payments from customers in the Philippines and even around the world.
DragonPay lets businesses accept payments through various channels, including online banking, mobile payments, and over-the-counter payments.
PayMongo is a local payment gateway that is gaining popularity in the Philippines. It offers simple and secure payment processing solutions for businesses of all sizes. PayMongo also offers features such as easy integration, fraud detection, and recurring payments.
2Checkout enables businesses to accept payments in multiple currencies, making it a great option for businesses that sell to customers in multiple countries.
A global payment gateway that is popular among businesses of all sizes, Stripe, offers easy integration with Shopify and provides secure payment processing for businesses in the Philippines and worldwide.
Note: It’s important to consider factors such as transaction fees, security, and ease of use when choosing a payment gateway for your Shopify store. By selecting a trusted and reliable payment gateway, businesses can ensure a seamless and secure payment process for their customers.
Popular Payment Methods in the Philippines
In addition to payment gateways, it’s important to offer customers a variety of payment methods to ensure a seamless and convenient checkout process. Doing so lets your business cater to the diverse payment preferences of customers in the Philippines, leading to increased customer satisfaction and higher sales.
Here are some of the best payment methods to use for your Shopify store in the Philippines:
Credit and Debit Cards
Accepting credit and debit card payments is a must for any ecommerce store. Many payment gateways, such as PayPal and Stripe, support credit and debit card payments.
Cash on Delivery (COD)
COD is a popular payment method in the Philippines, especially for online purchases. It allows customers to pay for their order in cash upon delivery, making it a convenient option for those who do not have access to credit or debit cards.
Aside from COD, there are also a lot of customers in the Philippines who prefer to pay through bank transfers, as it is a secure and familiar payment method. Payment gateways such as DragonPay, support bank transfers as a payment option.
E-Wallets are gaining popularity in the Philippines, with options such as GCash and PayMaya becoming more widely used. These digital wallets allow customers to store funds and do purchases online, which makes them a convenient payment method for ecommerce stores.
Shopify Pricing in the Philippines
There are three (3) main pricing plans for Shopify that you can choose from, depending on your needs and preferences for your business:
|Basic Shopify||₱1,055 / mo. ($19 / mo.)|
|Shopify||₱2,730 / mo. ($49 / mo.)|
|Advanced Shopify||₱16,610 / mo. ($299 / mo.)|
Basic Shopify is suitable for new ecommerce businesses or small businesses that are just starting out. It includes necessary features such as a website and blog, unlimited products, 24/7 support, and basic reports. Next is Shopify, which is essentially designed for growing businesses selling online and in-store that require features to scale their operations. This plan includes similar features that Basic Shopify has, however, it comes with professional reports, abandoned cart recovery, gift cards, and more. Advanced Shopify is ideal for established businesses with high-volume sales and complex needs. It also includes all the same features that Shopify has — except that it comes with advanced report building, third-party calculating shipping rates, and access to Shopify’s advanced API.
Note: Pricing may vary based on exchange rates and payment processing fees in the Philippines.
Shopify is a great platform for entrepreneurs who want to start an online business in the Philippines. With its user-friendly interface, powerful tools, and reliable support, Shopify makes it easy to create and manage an online store. By understanding the local market and consumer behavior, you can optimize your online store for success in the Philippines.