Why Social Media Marketing is Important for Businesses in the Philippines

Reading time: 6 minutes

Different types of social media platforms are now being used by billions of people all around the world. With today’s advancements in technology, these social media platforms, Facebook, Instagram, Twitter, etc., are used by many businesses worldwide.

As of 2018, there are 67 million social media users in the Philippines. That is 70.28% of the country’s population! Imagine your business being seen by half of that count and the potential conversions you can have. This is why businesses are incorporating the use of social media marketing. If you aren’t using it the right way, then you are a few steps behind other businesses.

Whether you an entrepreneur, business owner, leader, decision-maker or a person who is interested in starting up their own business soon, this article may be a good read. Here are some of the reasons why Social Media Marketing is needed by every business in the Philippines.

1. Brand Awareness

brand awareness philippines

Stand out above your competition with better brand awareness. There are a number of new brands being created almost everyday, but not all of them are well-known. It’s more than just a catchy name and logo, but a grasp on how to reach a wide variety of audience. This is by having a good digital marketing strategy in order to build a connection between you and your target market.

In this way, your audience could be more aware on what your business is all about and how it appeals to them. Here’s an example, brands are popping out everywhere especially on Instagram. When scrolling through your profile, brands that you might not know could show on your timeline as an ad. They might just show their brand’s logo, a launching event to happen, or their products. How does this help the brand? In an obvious matter, it allows the brand to be seen by the user, making them familiar with it. The next time the user sees it, they will recognize the familiarity of the brand knowing that this brand exists.

2. Audience Engagement

audience engagement social media marketing philippines manila

This is one of the many ways to make your business stand out. Positive and audience engagement is one of the goals of many brands. This is also where potential clients or customers come from. When an audience engages with your post, either on any social media site, there is a change that he/she could be converted into your customer or client.

Audience engagement involves the process of creating good content to post in different social media platforms. Having good content that is relatable to your brand and audience could catch their eye and engage with it.

Facebook is one of the most popular social media sites that is being used by business to engage with their customers. This can help your business easily send your brand’s message to users by creating content for your business’ page. With Snapchat, you can partner with them by creating a geolocation filter and sending it to them that can be used where it is placed at. When your business or service falls on the creative side, you can use Pinterest that has 175 million active users. In this site, DIYs, infographics and lifestyle are popular.

3. Cost Efficient

cost efficient social media marketing philippines manila

Compared to traditional marketing, social media marketing is one of the most cost-effective ways to bring your brand or business out to the market. This is great for small businesses who wants to broaden their audience reach. Through social media, it is cheap and easy to reach customers anywhere in the world.

Creating an account on the top social media sites are free and if you decide to use ads, allot a budget for it! In the future, it sure may be worth it in the long run. Facebook and Instagram are the ones that are popular when it comes to generating ads. The scope of audience that you have is unlimited and you can audiences nationwide or worldwide depending on your budget!

4. Customer Feedback

customer feedback philippines social  media marketing

Social media is one easy way customers can leave their feedback. Feedback allows your business to know your strengths and weaknesses. Whether negative or positive, your customer’s feedback helps your business grow.

Different social media platforms has also become the go-to customer service line for most users. It is more convenient for them and it takes just a few minutes or hours for some businesses to respond without the actual users leaving their home or offices. You can usually see these feedbacks on Facebook where users can tell if they recommend your product or service. When it comes to customer service, Facebook can already generate quick help options to help your customers even when you’re away!

5. Increased Web Traffic

increased web traffic manila philippines

Share your website’s content to social media. Especially when you have an e-commerce store, it will be much easier for your customers to choose and buy their wants and needs. As you continuously and effectively promote your website on your social media platform, the chances of people visiting your website. And you might also convert them into customers!

Here’s an example, LinkedIn is a business and employment-oriented service. It is one of the easiest platforms to do business to business deals, ads and more. You can link them straight to your website from your posts. If you’re on Instagram, business pages with 10,000 likes and more can add a Swipe Up option to their Instagram story, allowing users to easily visit their page. If you have an e-commerce website, you can easily share your page by redirecting customers that would like to purchase your products from the social media site to your website!

6. Brand Recognition

brand recognition philippines social media marketing

Social media networks are your channels for your brand’s voice. It makes it easier for users to remember your brand once they see it. It makes it easier and more accessible for new customers to be more familiar to your brand and more recognizable to existing customers.

How many brands do you recognize when you scroll through your social media websites? A lot. Some are even new brands that are just recurring and waiting for you to recognize and even engage with their content.

7. Improved Brand Loyalty

brand loyalty philippines social media marketing

Brands that engages on social media channels enjoy higher loyalty from their customers according to a study by Texas Tech University. It was said that companies should take advantage of the tools social media give them when it comes to connecting with their audience. A strategic an open social media plan could prove influential in morphing consumers into being brand loyal.

This is somehow similar to audience engagement, with good content and taking good care of your customers as you value them, they could repay it by remaining loyal to your brand. This basically means that they trust your brand due to its effectivity and value for customers.

With so many advancements in technology today, Social Media Marketing is one of the most effective ways to help your business grow. Take advantage of social media as a tool for your business. But remember, having a good strategy is important in order for it to be effective.

Do you want to improve your social media marketing strategies? Contact us today for we can help you!

Written by Patricia Besana

Tricia writes blogs/articles and creates content for social media. She also has two dogs and is a professional Redditor and Netflix enthusiast.

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