In recent years, you’ve likely noticed more people starting to use the term “PPC” instead of “pay per click”. But if you really think about it, what is the purpose of PPC? There is one simple answer to that question – it allows marketers to bypass the need for organic search engine optimization (SEO). It enables you to rank an advertisement on a results page and instantly reach your target market. If you are looking for more people to reach, especially in a very specific place within the marketplace, then pay-per-click ads may be the route you want to take. It will allow you to jumpstart your visibility and may help your brand get in front of your target audience.

This form of advertising has been adopted by companies, big and small, for over a decade now. It was the first way for companies to optimize their online marketing and make it profitable. However, like many other things that are initially great, PPC or Pay per Click misconceptions have also made their way among businesses as they’ve adopted this form of online marketing successfully.

Here, we will try to address the top and the most common PPC myths, misconceptions, and mistakes that the newbies typically commit. Eliminate them from your mind to see how much easier it gets to build a successful PPC campaign and bring in better traffic and sales for your business.

1. More Keywords the Better 

The use of excessive keywords in a piece of content is not recommended by any search engine optimization (SEO) expert anywhere in the world. It is one of the most common mistakes that even newbies make when writing content for their websites. It isn’t just useless, but it’s also hugely detrimental to SEO and a waste of time.

2. You Don’t Need a PPC Agency

AdWords is not an easy platform for new users. If you’re not knowledgeable about PPC or don’t have the time to become a competent PPC expert, it may be best to work with a professional agency. Agencies typically act as consultants, making recommendations regarding your website design and structure while they focus their attention on your foremost marketing channel – PPC. 

With expertise in this field, they are well-equipped to help you make quick decisions while lifting the burden of everyday hassles onto their shoulders. Not only will they optimize your landing pages, but they’ll also make improvements to your overall website, test your campaigns, use data to make improvements, etc.

3. PPC Gives Instant Results

Remember, PPC isn’t like magic. A lot of PPC strategies may vary, some campaigns generate leads quickly, while others can take weeks before you see any results. Just as with search engine optimization, there are no guaranteed results when it comes to pay-per-click. Although your ads are put to work instantly, understand that it could take some time to mature.

4. PPC is Prone to A Lot of Click Frauds

If you’re not very well known yet or are just getting started, then PPC advertising is for you. PPC websites are made for small-time businesses that are on a budget and want to advertise their business before they’ve established themselves in their respective community. But what if your competitors purposely click on your ads just to run up the tab? This practice is called “click fraud” but there’s no need to worry since Google will refund your money if they detect fraudulent ad clicks.

5. Only Using Google For Your PPC Campaign

As marketers, it’s essential to have a well-balanced approach to your advertising strategies. However, most companies only run PPC campaigns on Google. While it’s clear that Google has the majority of the market share in search engines, this doesn’t mean it’s the only search engine you should invest in. The key with any of these engines is to properly manage your bids and budgets. Yahoo and Bing can offer lucrative benefits (and in some cases, you may achieve better results with less popular engines). The route you choose depends on your demographic and key traffic sources. The best way to determine which engine is the best fit for your ad campaign is to test both!

6. Expecting Results From a PPC Campaign Without Maintenance

Entrepreneurs and e-commerce stores spend a lot of money on PPC and then don’t touch their PPC account ever again, waiting until they run it again the next month. Sometimes they forget to pause their campaign and then wonder why they didn’t get any conversions. That is an easy way to waste money on your advertising campaigns. When you run PPC, you need to stay active and look for new opportunities at all times. If you do this, your conversion rate will skyrocket and you’ll make more money.

In the end, it’s all about reaching the audience you’re trying to target as cost-effectively as possible. With PPC advertising, that is what is happening. It takes your business and gives you immediate exposure and interaction with your target audience. Once you acquire traffic from PPC advertising, it’s something that can be measured, tested, and perfected so that you will be constantly reaching out to your audience in a way that is affordable for your business.

Do you need help with the PPC campaign of your business? Contact us today, and we’ll be glad to help you!