6 SEO Beginner Tips to Increase Your Website’s Visibility in 2026

Did you know that without proper SEO, your website is basically invisible online? No matter how good your product or service is, people won’t find it if search engines don’t understand your site.

SEO (Search Engine Optimization) remains one of the most powerful digital marketing strategies in 2026. It helps your website appear on search results when people look for products, services, or information related to your business. The good news? You don’t need to be an expert to start seeing results.

Below are simple but effective SEO tips for beginners that can make a real difference when applied correctly.

Related: What is SEO? A Handy Guide to Search Engine Optimization

Table of Contents

• Figure Out Your Target Keywords
• Edit Your Meta Description, Page Title, Slug
• Optimize Your Images
• Use Internal and External Links
• Create a Blog
• Make it Mobile Optimized
• Key SEO Takeaways to Help Your Website Rank Better

1. Figure Out Your Target Keywords

Keyword research is still the foundation of SEO—but today, it’s more about search intent, not just search volume.

Your target keywords should be:

• Relevant to your business
• Aligned with what users are actually looking for
• Specific enough to attract the right audience

NOTE: Instead of targeting very broad terms, like “web design” focus on long-tail keywords. For example, “affordable web design for small businesses in the Philippines”.

You can start by:

• Using your brand name, products, or services
• Checking what competitors rank for
• Looking at Google’s “People also ask” and autocomplete suggestions

Think: If I were my customer, what would I type on Google?

2. Edit Your Meta Description, Page Title, Slug

Once you have your target keyword, place it where it matters most.

Page Title
This is what appears as the clickable headline in search results. Keep it clear, natural, and keyword-focused.

Meta Description
This short description doesn’t directly affect rankings, but it strongly affects clicks. Make it readable, helpful, and compelling.

URL (Slug)
Keep your URLs short and descriptive. Avoid unnecessary numbers or symbols.

Example:
Good: /seo-tips-for-beginners
Not recommended:/page?id=12345

These small tweaks help both users and search engines understand your page better.

3. Optimize Your Images

Image optimization is still one of the most overlooked SEO basics.

Here’s what to do:

• Use descriptive file names (not IMG_001.jpg)
• Add alt text that explains what the image is about
• Compress images to avoid slow loading times

Search engines can’t “see” images the way humans do. Alt text helps them understand what your visuals represent—and it also improves accessibility.

NOTE: Page speed matters more than ever. Heavy images can hurt both rankings and user experience.

Related: Optimizing Images for Faster Website Loading: A Guide to Speed Up Your Site

4. Use Internal and External Links

Links help search engines understand your website structure and credibility.

Internal Links

• Connect related pages within your site
• Help users discover more content
• Spread SEO value across your website

External Links

• Link to trustworthy and relevant sources
• Show search engines that your content is well-researched
• Improve credibility and topical relevance

Just make sure your links make sense and add value—avoid random or spammy linking.

5. Create a Blog

Optimize your blog posts! There are about 90% of businesses that utilize blogs to market their brand. That’s why providing fresh, updated and relevant content can help your website rank higher and be noticed. Create high-quality posts and avoid duplicate content. If you have old blog posts, make them new again by updating it. Another important thing is the readability of your content. Paragraph scares the reader. See to it that the blogs you post contain relevant contents that your target audience are most likely interested in to keep them engaged.

6. Make it Mobile Optimized

Mobile optimization is no longer optional—it’s expected.

Google now primarily evaluates the mobile version of your website when ranking pages. If your site looks bad or loads slowly on phones, your rankings will suffer.

Check if your website:

• Loads fast on mobile
• Is easy to read without zooming
• Has clickable buttons and readable text
• Works smoothly across different screen sizes

A mobile-friendly site improves both user experience and SEO performance.

Key SEO Takeaways to Help Your Website Rank Better

These SEO tips may look simple, but when done consistently, they can significantly improve your website’s visibility over time.

Remember:
Search engines prioritize websites that provide great user experience, helpful content, and clear structure.

SEO isn’t about quick hacks—it’s about building a website that both users and search engines trust.

Ready to grow your online visibility? Hire SEO experts in the Philippines today. Contact us today and let us help you!