Buying and selling products and services online isn’t a new trend. It evolved throughout the years as various digital innovations were introduced. And in the past years, especially when the pandemic started, eCommerce has made very significant growth. Despite the various economic declines with several industries affected, eCommerce skyrocketed since the only way to purchase products and services was online. People relied on eCommerce platforms for necessities such as groceries, clothing, electronic devices, and more, reshaping the way business is done online and resulting in an increase in online retail sales.
However, it’s pivotal to consider that the online marketplace is no joke. When you cannot establish a niche to the right audience, you can easily be outshone by other businesses. Yes, there are eCommerce marketplaces that you can utilize to help your online shop gain profit, but it will not guarantee any increase in your brand awareness, let alone credibility and trustworthiness. It’s a given that there’s no exact or one-size-fits-all tactic to carry out a successful business. Yet, it’s still worth noting that for a business to continue to thrive in the online marketplace and enhance its eCommerce presence, it will need to build its identity, which is why having an eCommerce website comes in very handy.
Now, let’s look at the reasons why your business needs an eCommerce website:
1. Provide Added Customer Convenience
By having an eCommerce website for your business, you are providing your customers with added convenience. They can use this platform to check important information about your business, such as contact details, store hours, product details, etc, that can all be beneficial in their buying decision. Good customer service in this busy online world can be difficult to establish if you don’t show proof of it.
78% of customers don’t proceed with a purchase because of poor customer experience. Imagine having to lose potential customers because they couldn’t locate your store online, let alone have a decent transaction with you. With a well-designed and functional eCommerce website, you can create a positive customer experience for them, which can help with your sales and brand recognition.
2. Learn More About Your Customers
Understanding your customers and learning more about their needs is one of the ways you can improve online customer experience. Through an eCommerce website, you can gather better insights about your target customers because you have an idea of what types of website traffic you receive, how long customers stay on your website, as well their location. Knowing the sources of your website traffic is useful since it shows you what approach brings in more customers. This also allows you to come up with stronger tactics to apply in the next marketing campaigns and avoid approaches that don’t bring in qualified leads and traffic to your website.
3. Maintain Accessibility
One of the perks of having an eCommerce website is that you give your customers access to your products and services 24/7 wherever they are. Your brand is not bound by certain business hours because your customers can visit your website at any time of the day and purchase your products. You provide a platform for them to shop with ease without having to worry about going personally to purchase from you. Basically, you don’t only supply accessibility, but you also give them the convenience of having a hassle-free shopping experience and transaction online.
4. Establish a Strong Brand Identity
There are a lot of online marketplaces that provide you with the opportunity to sell your goods, however, it won’t always be rainbows and butterflies since you’ll still be bound by rules and certain limitations. This means, that you won’t be able to fully take hold of how you want your products to be sold online. You have limited to zero branding customization options when you opt to keep on selling on online marketplaces.
On the other hand, if you have your own eCommerce website, you have full control of how you want to market your products. With an eCommerce website at hand, you are able to establish a strong brand identity because various branding customization options are yours for the taking. You won’t have to settle with being remembered as a random shop that they purchased from in a known online marketplace — you will have your identity and will be properly recognized by your customers. This also lets you build stronger customer relationships in the long run.