Content marketing is different from other marketing tactics because it doesn’t use continued promotions or advertisements. Instead, it thrives through the use of content as its main tactic to engage customers, generates leads, and drive sales. This is why it is also referred to as inbound marketing because it calls for the customers’ attention through content that is tailored to their needs and interests. It is subtle and doesn’t appear too persistent or disruptive because it focuses on how it can provide the information your customers need that’s relevant to your business, rather than the usual outbound marketing strategy.
Despite its subtleness, content marketing is deemed effective because it speaks directly to what customers want, making your customers feel that they are heard and that your business can relate to them. There are a variety of content marketing forms that businesses can use, such as blogs, infographics, videos, podcasts, social media posts, etc. However, of course, consistency in creating valuable content is still key in driving good results out of this marketing strategy. With the right utilization of content marketing for your business, you can expect positive results. But if you are not fully convinced of its effectiveness, then you have come to the right place! Here are the top 10 reasons why your business needs content marketing.
1. Better Generation of Leads
Content marketing helps your business generate leads and not just any other lead, but a qualified one. Through well-thought-out content, customers who didn’t proceed to make a purchase the first time because of a lack of information on the product or service will be able to understand and will most likely be determined to make a purchase. When customers start to take interest in your content, they will be drawn to your business as well. The detailed information on your website or page is especially important for customers who are new to your brand. Every content serves as a way to introduce your business to a wider audience and engage them further.
2. Boost Brand Awareness and Build Brand Identity
Marketing your business always has the goal of boosting brand awareness as well as creating your own brand identity. As much as the competition is high in the marketplace, you would still want your business to reach your target audience. The good thing about content marketing is that it comes in many forms (videos, social media posts, blogs, audio, etc.), so you are able to create authentic and interesting contents that will draw customers to your business, leading to an increase in brand awareness and a strong brand identity.
With a simple share from online users, the content relevant to your business could go viral, and your customers will not only remember you for that, but you can also develop a strong following community in the long run.
3. It Helps Establish Customers’ Trust
Content marketing allows your brand to create not only a mark for your target customers, but also establish trust. In creating quality, relevant content for your audience, you are able to get their attention and eventually build trust as they go along with every quality content you publish. So the more you consistently publish authentic, relevant, and quality content, the more your customers will have high regard for your brand and what you share with the public. Your brand will be on top of their heads when it comes to that certain product or service. Most importantly, it will help develop better customer relationships.
4. Better SEO
SEO or search engine optimization is a method that boosts your website traffic and visibility through organic search engine results. So how do SEO and content marketing work together? Look at it this way, every time you want to know more about something, what do you do? You Google it, right? Then Google suggests a variety of relevant contents to the topic or question that you were searching for.
Consistent creation of quality content from your brand adds to your SEO efforts. Meaning, the more you publish contents that are relevant to your target audience’s needs, the higher the visibility of your website and its contents in search engines will be. An adequate SEO strategy tailored to your business helps increase your rank in search engines.
5. Increase Social Shares
When you get to try a new product and you were pleased with it, chances are, you would recommend it or even say a few good words online so that people are actually moved to try it. The same goes for online content — when customers can deeply relate to it or know that more people should read or be informed about this certain content, they automatically share it. That’s just how it works if you come across a really interesting topic, you can’t help but share it.
Content marketing increases the social shares of your brand, resulting in improved brand awareness and customer engagement. When you create contents that are not only interesting but also highly adaptive to current trends, you are likely to increase social shares, reaching both your target audience and customers who haven’t heard of your brand before.
6. Leads Customers Back to Your Website
As we have mentioned, content marketing is subtle, but with its subtleness comes established credibility for your business. That’s why you have to make sure to publish quality and relevant content consistently because this is how your customers will come to know more about your brand. And this is how they will be led back to your website, again and again, searching for relevant content, resulting in, of course, increased traffic and engagement.
7. It Helps Strengthen Other Digital Marketing Strategies
Every digital marketing strategy has a different approach. But all of them have one thing in common, and that’s content. Yes, content marketing is a valuable part of every digital marketing strategy out there. This is for the reason that content speaks to your audience. How else would social media marketing, email marketing, remarketing, PPC ads, etc. work for your target audience and even on a wider scope of audience, without an interesting content marketing strategy, right? Quality curated content always does the job of communicating to your customers.
8. It Helps Your Business Stand Out
Content marketing is an effective digital marketing strategy you can use to help your business stand out from other competitors. Imagine this, in just your industry alone, there are already thousands of businesses under it. So without the right content marketing strategy to properly communicate your brand to a wider scale of audience, it will be difficult to reach your target audience.
You may be thinking: “what hasn’t been already done by every business out there?” But keep in mind that your brand is uniquely yours and you have the liberty to create content that will speak to your audience. As much as there are customers to call for, there will always be strategies to incorporate into your business. Content marketing allows your business to be set apart wherever and whichever platform or channel you use, giving your customers reasons why your brand is notable. You just need to be consistent in creating content that will direct your audience towards your business.
9. Provides Potential Customers with Smart Contents
Customers are almost always on the lookout for smart or handy content that will help them determine the credibility or effectiveness of a new product or service. You can do your research on what your target audience particularly needs, then you can start writing or creating content about it. Think closely about what questions would run in your customers’ minds and provide them with answers accompanied by solutions that they can make use of.
Remember that in content marketing, well-thought-out content can go a long way for your business as you are able to build a reliable reputation with your customers.
10. Consistent Quality Content Creation Leads to Increased ROI
Not just any content will lead to increased ROI for your business, but consistency in creating quality content will. It is simple: you can’t expect better or an increased ROI for your business if you are not consistent in creating quality and relevant content for your customers. When you are consistent in producing the right content, this brings more traffic to your website and increases the conversion rate. A well-planned content marketing strategy will have high chances of turning website visitors into customers, resulting in qualified leads for your business.