10 Content Marketing Statistics That’s Vital for Your Business in 2026

10 Content Marketing Statistics That’s Vital for Your Business in 2024

Content marketing has been around for a long time, yet every few years, people are quick to say it’s “losing relevance” because of newer, louder digital marketing tactics. But in 2026, content marketing is still very much alive — just smarter, more strategic, and more intentional.

What’s changed? Audiences are more selective. Algorithms are more demanding. AI tools are everywhere. And businesses are under pressure to prove ROI. Despite all that, content marketing continues to deliver results when done right.

Below are updated content marketing statistics and insights that matter in 2026 — and why they should shape how your business approaches content moving forward.

1. More Than 91% of Businesses Use Content Marketing

Content marketing remains one of the most widely adopted digital strategies, with more than 91% of businesses actively using it as part of their marketing mix. The reason is simple: it works.

Compared to traditional advertising, content marketing is still significantly more cost-effective and flexible. It allows brands to educate, engage, and build trust with audiences across multiple platforms — from websites and search engines to social media and email.

In 2026, content marketing isn’t about pushing promotions nonstop. It’s about positioning your brand as helpful, credible, and worth paying attention to.

2. 71% of Consumers Check a Blog Post in Their Buyer Journey

You might be wondering: do people read blogs? The answer is yes — and surprisingly, they do pay attention to the point that it influences their purchase decisions because 71% of consumers check a blog post in their customer journey. This means that whatever you put or recommend in your blog posts can make or break the purchase decision of your customers.

It’s also worth noting that most people only spend 37 seconds reading a blog post. They simply skim and scan through it and get whatever relevant information they can and just leave. If it takes shorter than that, chances are they weren’t hooked enough to stay or weren’t able to find what they were looking for in your blog. So you have to create blogs that are highly engaging, informative, relevant, and interesting as this helps drive the right audience, boost brand awareness and credibility, as well as positively impact revenue.

3. 1,500 to 2,500 Words is the Ideal Blog Post Length for SEO

If you’re creating blogs to improve your SEO rankings, then it’s best to know that it should contain at least 1,500 – 2,500 words. The word count plays a significant role in getting your page to rank higher in search engine results pages. This means that the longer your blogs are, the higher your rank will be. Creating or writing longer blogs tend to rank higher compared to short-form blogs because you can make use of more specific and relevant keywords as well as backlinks, which are very much helpful in building your SEO rankings since it provides a signal to search engines that your blog is of good quality.

4. 55% of Businesses Say That Improving the Quality of Content Was the Most Helpful in Making a Successful Content Marketing Strategy

One of the most important things to consider with content marketing is the quality of content you produce. Hence why 55% of businesses say that improving their content has helped make a successful strategy. Irrelevant and uninteresting content won’t get you anywhere because people are, needless to say, attracted to what serves their interests best. So it’s high-time that every business should pay attention to the kind of content they produce as it drives the right audience and creates a positive impression.

5. 41% Say That Attracting Quality Leads With Content is the Biggest Challenge in Content Marketing

As much as improving your content can be helpful in your content marketing strategy, attracting quality leads using content also presents itself as the biggest challenge. With 41% of marketers claiming this, it’s crucial to come up with content that resonates with your target audience — something that will provide a long-term value and encourage them to know more about your brand, increasing their familiarity with your business and what it offers.

6. 65% of Businesses With Successful Content Marketing Campaigns Run Content Audits

There are several factors that contribute to a successful marketing campaign, and of course, there’s no one-size-fits-all approach to achieving worthwhile results in an instant. One of the ways that’s sure to aid in a successful content marketing campaign is through content audits. A content audit is a method that you can use to organize the documentation of all the created content on your website. It enables you to better analyze and optimize existing content for maximum effectiveness and growth. That’s why 65% of businesses today say that running content audits help make successful content marketing campaigns. Conducting audits also allow you to find ways where you can relate with your audience by being able to answer their queries and provide possible solutions.

7. 21% of Businesses Don’t Have a Content Marketing Team or Someone In-Charge With Content

Although most companies recognize the need for someone to take charge of the content, some of them still don’t — given that 21% don’t have a content marketing team or someone who focuses on producing content for the brand. And with content marketing progressing and making a positive impact in most businesses today, it’s a must that businesses heed this tactic and assign people to do the task, so that the result of the content will be more efficient and there will be no problem in producing them in time for your target audience to see.

8. The Top Performing Content Type Formats are Videos, Blogs, and Success Stories

Video continues to dominate in 2026, especially short-form and educational videos. Blogs remain essential for SEO and long-term visibility, while case studies and success stories help build trust.

Each format serves a different purpose:

Videos grab attention and explain quickly
Blogs provide depth and searchable value
Case studies show real-world proof

The best strategies use a mix — not just one format.

9. 95% of Consumers Say That Content Enables Them to Trust a Business More

Content is king and it is very powerful to the point that 95% of consumers trust a business more because of the content they produce. So yet again, it’s a good reminder for every marketer out there to continuously improve the content they share because it has an impact on your target audience. The content you post online can influence your audience to push through with a purchase, hence, improving your sales and brand awareness.

10. 91% of Marketers Use LinkedIn to Give Out Content

If you’ve been taking your time in building your presence in social media to create relevance and awareness for your business, you may also want to go with LinkedIn. This is because 91% of marketers use LinkedIn to distribute professional content. Going the LinkedIn route also means your brand will be able to encounter and reach audiences that are able to grasp what your business is all about and respond better to your posts.

Ready to improve your content strategy? Get expert content marketing services in the Philippines today. Let’s work together to make it happen! Contact us!