Have you noticed that video marketing is becoming more and more popular over the years? Videos are quickly replacing the written word in terms of popularity and shareability. Word of mouth is still an extremely important marketing strategy, but videos can make your word of mouth strategy even stronger. A lot of marketers agree with this fact, which is partly why we’ve seen an increase in the use of videos on social media sites such as Facebook, TikTok, and YouTube.
Video marketing is something we’re all aware of, but how can you be sure that it’s the right thing for your business? In this article, we will cover 7 reasons why video marketing is important for businesses.
1. Videos Are a Great Way to Visually Explain Your Business
Video marketing is essential for business success when it comes to giving high-quality service. With videos, you can explain the benefits of your product or company with ease and professionalism. It gives you the chance to stand out from your competition by being unique with your style and content.
You can also show the world who you are from an individual and brand perspective through one of the most effective marketing tools around. Now that doesn’t mean putting up a 30-minute video on Youtube, with added music and graphics in an attempt to make your viewers understand what you do and how you can solve their problems, it means keeping it short and straight to the point.
2. Videos Bring Good ROI
With the advent of the internet, people are making a lot of videos and sharing them on social media because they say that this is one of the best content strategies to promote your business and increase website traffic. Businesses are using a wide variety of strategies to reach out to their customers, and video marketing has proven to be the most effective means of communication so far. Video marketing helps businesses convey a message in a straightforward manner that is easier to understand and grasp. This way, the message is delivered in the target audience’s own language and style which helps ensure good ROI.
3. Videos are Great For SEO
If you run a business and are looking for ways to market your products more effectively on the internet, consider uploading videos on YouTube, Facebook, or even TikTok. Doing so can be a good way to get your business on the first page of Google search results, provided that you target common search terms.
However, this tactic doesn’t work for all businesses. Some industries have a difficult time reaching the first page of Google with video optimization tactics alone. But there’s one common theme that’s an easy way to get your business on top of search engine results and it has to do with the types of videos you upload. That’s why it’s important to make content that is relevant to your business.
4. Videos Increase Engagement
Visual content is the key to greater engagement, especially when videos are so shareable on social media. Research shows that Facebook videos get about three times more click-throughs than links posted to other websites. And a study found that there is a high level of engagement among users who post comments on Facebook Video posts. In fact, videos on Facebook Business pages increase end-user engagement by 33%.
5. Adds Personality to Your Brand
Have you watched a video that instantly made you go ‘wow’? It wasn’t about the text or the music, but the video itself. Videos are perfect for company branding and actually increase brand awareness. One of the most successful tactics for marketing is using video to tell your story. Though images are very important in your business, a video will be able to provide details that you may miss with a photograph. You can also tell a story in just a few minutes that can set a mood or feeling for future visitors to associate with.
6. Builds Trust With Your Audience
Trust. It’s a word that has been on the lips of every business and entrepreneur out there. But what is trust? How can we build trust? As a marketer, what can I do to my audience that will make them trust all my content or messages? These are the questions everyone should ask about creating trustworthy content. Video marketing is a great way to build trust, which is exactly why you need to push it hard as part of your digital marketing strategy.
Marketers tell us to share more visual content. They swear that the more visual our blogs and landing pages are, the more likely people are to linger instead of bouncing away. It’s a statement for a fact approach but let’s dig deeper on why video content is so compelling.
7. Showcases Your Company’s Highlights
As we all know, video marketing is a great way for businesses to show customers all of their hard work, achievements, and capabilities. It’s a non-conventional approach that’s wonderfully intuitive for people of all ages and backgrounds. You invest time into your website and business so that the customers know what you have to offer. Video marketing is a great way to get information across. It can explain concepts to viewers, showcase new features you have added, and present company initiatives. You can’t see everything on a website, but with video content, your customers can see exactly what you do and how you do it.
As you can see, there are many reasons why video is becoming so popular for business. It allows for viewing anywhere, there are endless opportunities for its monetization, and with the ability to make professionally produced videos at a low cost, your business may want to consider making use of this marketing method.