How to Promote Your Business Using Instagram Stories in 2019

Reading time: 5 minutes

On August 2016, Instagram introduced a new feature called Instagram Stories wherein the users can post impermanent photos and videos that disappear after 24 hours. This new feature was inspired by Snapchat with its known feature, Snapchat Stories. Now, a lot of Instagram users enjoy sharing what has transpired throughout their day with this feature. On top of that, this new feature has been helping a lot of businesses promote their brands to their followers and turn them into new customers.

The good thing about Insta-Stories is that it is inexpensive. So if you’re a business owner, using this feature would be a good chance for you to promote your business through social media and be more visible online. Boost your business with a 15-second video clip and post photos of your product to attract more customers. You can also try reading our blog about why you need to use Instagram Stories for your business.

We have listed down tips on how you can promote your business using Instagram Stories:

1. Show the Nature of Your Business

showing your office area in insta-story

As a business owner, one of the best ways for the customers to get to know more about what your business offers, is by showing its nature or its behind-the-scenes. This gives the customers the impression that you are driven to let your products reach them. With Insta-Stories being easy to use, there are a lot of ways for you to show the nature of your business without taking too much time.

Some good examples you can do are to post video clips of upcoming products to be launched, post photos of recent events your business has participated in, or create text photos with a catchy tagline that sums up the nature of your business. For online sellers on Instagram, they use Insta-Stories to post recent testimonies of successful transactions with their customers, which is also a good strategy to attract curiosity from potential buyers.

2. Create Relatable Contents

creating relatable content on instagram story

People mostly prefer to read something that is of their interest or something that they can relate to. Knowing Insta-Stories only last for 24-hours, you must be quick to create relatable contents. It doesn’t have to be long and mind-blowing, it just has to make sense. Give your customers something to look forward to, that will entice them to go after your product. Just by creating a relatable content, you will be able to interact well with potential customers, and eventually know what they look for in terms of products and services of a business.

3. Post Demos

showing swatches on instagram story

If your business is in the beauty and cosmetics, or food industry, it will be a nice gesture for you to post samples of the actual products that you sell. Posting photos and video clips of your sample products is a nice opportunity to showcase your brand as well as the product itself.

Also, keep in mind that posting different promotional ads for your business through Insta-Stories is not limited to those industries mentioned above. As long as you are able to create and post samples that will display what your business focuses on, then it is already something to be anticipated.

4. Add Some Stickers

promote your business using instagram story's stickers

One of the keys to a successful business is having a good relationship with your customers. There are a lot of features in Insta-Stories and stickers are one of them. Using these stickers give the advantage of being able to interact more with followers and soon-to-be customers. If you’re one of the Instagram users who have over 10,000 followers or a verified account, use the option of slide-up or “see more” to go directly to your website.

Here’s the list of stickers in Insta-Stories that can be useful for your business:

4.1. Location

adding location on instagram stories

A photo or video on Instagram can be searchable by adding a location. This is a great opportunity if you’re a store owner, so try adding a location in your story for your followers to see and know where you are.  

4.2. Hashtag

use hashtag to promote your business in insta-story

Same as the location sticker, hashtags can be searchable also on Instagram. Just of a hashtag word that is easy to think of by the users, so your brand could easily pop-up to their searches.

4.3. Poll or Slider

using polls in insta-story

This feature in Insta-Stories is great for businesses! With this feature, you can gather some feedback from customers which will help you determine what is salable and what is not to them.

4.4.Questions

asking question for feedback on instagram stories

Another great idea to collect feedback is by asking a question to your stories. When followers reply, it goes directly to your account and you also have an option to share the reply in your story. It’s also a great way to interact with your Instagram followers.

Using social media to promote your business can be done in many creative ways nowadays. Instagram has certainly paved a way for every business owner to easily share what they have to offer, without spending too much on costly advertisements. We hope that these tips will guide you to engage more customers!


Do you need a digital agency in the Philippines that will help you in social media marketing? You can contact us today and we will be glad to help boost your business in the online industry.

Written by Jherell Calabia

Jherell is a fan of jazz and alternative-rock music, and a fan of mystery and fantasy genre. She loves hanging around with her family, friends, and especially with fur buddies.

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